Chocolate Naive
2011
Lapkritis
Chocolate Naive
TASK
Chocolate Naive is a new member of a very closed club - chocolatiers. There are only 100 of them - the ones who make the chocolate themselves from start to finish. One of the key business directions is promoting their craft to restaurants, cafes, shops - they can tailor make any kind of chocolate they like. They needed some posters to give away to those guys, which are met in person.
IDEA
Show their magical skills in everyday/weird situations - the moments you wish some things were only chocolate. The slogan is "Any shape you wish it was".
