Volfas Engelman, Beer Glass Pack

Package design

Volfas Engelman is the brand that prides itself in decades of tradition, reaching back to the interwar period, when it was number one in the market. These days the beer gets back it's original promise - it's freshly made, not pasteurized as the most of mainstream competitors. "Fresh then, fresh now" is the slogan of the whole re-launch campaign.This certain "Buy 5, get collectible beer glass" promotion packaging is designed to look retro-modern and hint at the coming up event of the year - European basketball championship held in Lithuania for the second time since interwar. One can collect a beer glass made to commemorate the biggest achievements. It's a nice coincidence, that the beer which was no1 during interwar, was available, when Lithuania hosted Euro Championship for the first time and won it. The pack remembers that, and points out: "We've won then, we'll win now". Instead of modern day basketball we used the one, which was dominant in the plays during the win in 1937. The text on the back side: "Collect 9 beer glasses" (each for different basketball achievement of the National team). .