Mint Vinetu, Become Someone Else
2011
April
Mint Vinetu, Become Someone Else
When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else. And provokes people to try
on different personas.
MIAF - Moscow International Advertising & Marketing Festival - Red Apple. Shortlisted.
