Iki, When people dream of tasty bread

Packages

IKI - one of the biggest supermarket chains in Lithuania stepped into a new ground - by vastly reforming and improving their in-house, ready-made food, as wel as thei choices of meat, fish, herbs, etc. The purpose of this - IKI positions themselves as number one/best food place. "Made in IKI" product line was introduce to gather all the offers of IKI supervised food under one umbrella. The logo of the line was the cooking glove, symbolising the home made food's attribute. Our task was not only to make packages beautiful, tasty, inviting to try the products, but to bring the warmth and subtle humour to the packaging as well. We used word interplays between the product name and their use. Also, all the breads were enhanced with the stories of interesting facts about the history and use of bread. The whole "Made in IKI" line contributed hugely to IKI brand becoming leader in terms of food quality.