Iki, Kitten

Viral

IKI, a chain of supermarkets, promotes it’s charity branch “Give an X-mas Miracle”, which aims to collect the money for kids from poor families who have no X-mases at all. This spot aimed to inform the viewers, that kids who usually have no toys to play with end up playing with real animals. The speaking kitten begs to give a kid a present. Low budget viral spread very quickly and reached over 30000 previews.