ICE vodka, Smooth quotes

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Why so serious? Says Ice Vodka to all the other vodkas, which remind of stone faced members of parliament, rather than drinks which provide part of the fun. Ice Vodka is fun to drink with your buddies due to special smoothness provided by ice-filtering process. Posters/prints for the campaign uses down-to-earth kind of humor, to remind us that vodka's meant to be part of the fun.