Cento campaign

Tv advertising

Saving is being smart, not compromising the quality. Cento products are for people with lower income, or just being natural born savers. Our insinght - food is food, and what makes it special is beautiful tags, branding, premium versions and so on. But save that for food lovers. Others just need plain good milk. Screw the packaging. Slogan "Milk is milk" is empowering and encouraging the shopper - feel good about being smart. The heroes of the campaign were a typical family with atypical family head - the small kid, who always pestered his father for how to save properly. Milk is milk, and the sales were extraordinarly good.